In 2009 more than 5,000 pairs of jeans were collected by 100 North American stores featuring Volcom product and then donated to fifty local homeless shelters across the country. This year Volcom is hoping to collect upwards of 10,000 pairs from more than 300 participating stores around the world.
In August, each of the participating retailers will set up a Denim Recycle Bin in their store where do-gooders can bring in a used pair of jeans in good, wearable condition to contribute to the drive. Anyone who donates a pair of jeans at any one of the participating stores will receive either a Give Jeans a Chance hat, sticker or button. Additionally, every participant automatically gets entered for a chance to win a year supply of Volcom Brand Jeans (VBJ), a $1,000 Volcom prize pack or one of the 50 VBJ runner up prize packages being offered.
No comments:
Post a Comment